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What is difference between Link Building vs Backlinks

Link Building vs. Backlinks are two critical concepts in the world of search engine optimization (SEO). Both are necessary components of any good SEO strategy, but they are not synonymous. Understanding the difference between Link Building vs Backlinks could help in the development of a more successful SEO strategy and the increase of traffic to your website.

What are Backlinks?:

Backlinks are links to your website from other websites. They are also known as inbound or incoming linkages. Backlinks are important for SEO because they tell search engines that other websites think your material is useful and relevant. The more backlinks you have from credible websites, the more probable it is that search engines will rank your content higher in search results.

However, not all backlinks are created equal. Search engines analyze both the quality and quantity of websites that link to your content. A backlink from a high-authority website, such as Forbes or the New York Times, is much more valuable than a link from a low-quality website or spammy blog.

What is Link Building?:

Link building is the practice of intentionally acquiring backlinks from other websites. It is an important part of SEO since it may assist in boosting the visibility of your website and attracting more visitors. There are several techniques for link development, including:

  1. Creating high-quality: shareable content that other websites will want to link to naturally.
  2. Guest posting: on other websites to earn backlinks.
  3. Reaching out: to website owners and bloggers to request backlinks
  4. Participating in forums: or online communities to build relationships and earn backlinks.
  5. Offering to exchange: backlinks with other websites.

While link building can be a valuable tool in your SEO arsenal, it must be done carefully. Black hat link-building practices, such as purchasing backlinks or spamming other websites, can result in search engine penalties and harm your website’s reputation.

Key Differences between Link Building vs Backlinks:

The primary difference between backlinks and link building is that backlinks are a result of link building. Backlinks are earned when other websites link to your content, either naturally or as a result of your link-building efforts. Link building, on the other hand, is the active pursuit of acquiring backlinks from other websites.

Another significant difference between the two is that backlinks are a signal to search engines that your content is valuable and relevant, while link building is a strategy to increase your website’s visibility and drive more traffic. Backlinks are a byproduct of effective SEO, while link building is a deliberate effort to improve your SEO.

Finally, it’s important to note that not all link-building strategies involve backlinks. For example, social media marketing and influencer marketing can both be effective link-building strategies that don’t involve backlinks.

Why Link Building vs. Backlinks are Important:

Backlinks and link building are both essential components of any successful SEO strategy because they can help increase your website’s visibility and drive more traffic. By earning high-quality backlinks from reputable websites, you can improve your search engine rankings and attract more organic traffic to your website.

Link building can also help you build relationships with other website owners and bloggers in your industry, which can lead to more opportunities for collaboration and exposure. By participating in forums and online communities, you can also build your reputation as an expert in your field and earn more backlinks naturally.


In conclusion, while backlinks and link building are related concepts, they are not the same thing. Backlinks are a result of effective link building, and link building is a deliberate effort to improve your website’s SEO and drive more traffic. By understanding the differences between the two, you can develop a more effective SEO strategy and achieve better results.

For a deeper understanding of Open Graph and its impact on your website’s social media visibility, check out this insightful article: What is Open Graph?


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